How long tail keywords can help?
As a matter of fact, up to 70 percent of all search traffic stems from long-tail keywords — and many that you rank for will be specific to your business.
Now imagine what you could do if all those highly-targeted queries funneled new leads directly to your high-converting assets.
There are three main benefits to targeting these highly specific keywords:
1. Less Competition
are specific to your business and your niche, and as a result search volume is low.
The upside of this is that it doesn’t take nearly as much effort to rank well for your targeted long-tail keywords.
Some simple on-page SEO and link building should catapult your landing pages into a place of prominence if your targeted terms are specific enough.
2. Higher Conversions
A little long-tail keyword sleuthing will help you discover search intent.
With search intent, you’ll be able to identify queries that indicate buyer’s intent (e.g. “buy Canada 150 collector’s coins”) and a need for additional information (e.g. “how to target long-tail keywords”).
Think you should be getting better results with your Google Ads?
Your campaign may be suffering from click fraud.
3. It Helps You Optimize for Semantic Search
are an integral part of optimizing for semantic search.
We live in an age where 55 percent of millennial use voice search daily and talking to bots is commonplace. When these users query these platforms, they use long-tail keyword phrases such as questions (e.g. “what are the best sushi restaurants nearby?”) and commands with clear intent (e.g. “compare the price of the dresses from Blush and Sherri Hill”).
Try to predict the intent behind naturally spoken questions, so that you can provide answers about your business and services, and better target these long-tail keyword phrases.
Remember, if you target high-converting long-tail keywords even when search density is low, these keywords can still be incredibly valuable for your business.